Alvi, Farzad H.; Mendoza, Jorge Alberto - In: critical perspectives on international business 13 (2017) 2, pp. 119-135
Purpose The need for a firm’s business strategy to be responsive to the institutional contexts of emerging markets is … well-established in the literature. Often, however, strategic responsiveness is impeded by defining institutional contexts … context to another is defined as stickiness. Findings Sub-national institutional contexts are found to be sticky, with less …
