Golgeci, Ismail; Gligor, David M. - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 472-483
) capabilities and explore the nature of the linkages between these specific capabilities as shaped by the integrative mechanisms … capabilities follow a specific pattern. The authors also find that the application of unique integrative mechanisms can cultivate … with regard to two key areas: relationships among key marketing and SCM capabilities and integrative mechanisms that shape …