Verhoef, P.C.; Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
Component sharing, branding, interface marketing and production, customer evaluation, firm
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Assessing Customer … marketing and production, customer evaluation, firm
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1. Introduction
Firms in different industries have adopted … small luxury brand shares components with its large volume brand.
Key-words: Component sharing, branding, interface …