This work aims to investigate how international marketing strategies are based and maybe in some cases are actually heavily dependent on the capacity to form and enhance skills in design, engineering and production activities, and on the propensity to invest more resources in R&D activities as...

Higher education is a global market and universities are increasingly becoming MNEs. This article extends international business studies (IB) accounts of the Janus face of globalisation through a user-perception analysis of higher education services in the world's most significant per-capita...