This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This...

In recent years traditional inequality measures have been used to quite a considerable extent to examine the international distribution of environmental indicators. One of the main characteristics of these measures is that each one assigns different weights to the changes that occur in the...

In the centre of attention of Recovery Plan of the EU for period 2010-14 are, so called, “smart investments” which, during long-term, should ensure higher growth and sustainable prosperity. "Smart investments" mean investments in research and development (R&D) and investments in education...

The notion of globalization was an emerging trend during the course of the past century, and the notion of progress has been a basic tenet of the Western paradigm throughout the entire past millennium. Given the desperate situation in which large segments of the world find themselves and the...

Purpose – The aim of this paper is to analyze management difficulties associated with the implementation process of new business models in Polish enterprises in foreign markets as well as with constructing their relationship potential. Additionally, the study aims at determining whether these...

Several serious environmental problems have a global character. International cooperation to reduce emissions for this type of problems often takes the form of an agreement among the cooperating countries to cut back emissions by a uniform percent rate compared with some base year. This type of...