Eibe Sørensen, Hans; Koed Madsen, Tage - In: International Marketing Review 29 (2012) 4, pp. 424-441
Purpose – The purpose of this study is to investigate the association of international orientation and market … orientation and international orientation in relation to manufacturers’ performance on export markets, the paper proposes a set of …. Findings – The results indicate that international orientation is positively related to export market success and that this …