Deleersnyder, B.; Geyskens, I.; Gielens, K.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2002
to quantify the impact of an Internet channel addition on the long-run performance evolution of a firm's established … channels. Using a database of 85 Internet channel additions over the last ten years in the British and Dutch newspaper … channels. In cases where the newly established Internet channel too closely mimics the entrenched channels, substantial …