Liu, Yong; Fry, Michael J.; Raturi, Amitabh S. - In: European Journal of Operational Research 192 (2009) 1, pp. 277-292
We investigate the operational decisions and resulting profits for a supply chain facing price-dependent demand under a policy where there is an ex-ante commitment made on the retail price markup. We obtain closed-form solutions for this policy under the assumption of a multiplicative demand...