Dou, Chao; Yang, Xue; Bai, Xuejin; Sun, Rui - In: China journal of accounting studies 11 (2023) 1, pp. 184-205
microblog publicity to market efficiency by using the sample of IPO companies. The results show that the companies posting … microblogs during the IPO publicity period have higher IPO underpricing, and the more the number of microblogs, the richer the … content, the higher the proportion of microblogs in the operating activities, the higher the IPO underpricing. These …