Haasbroek, Francois; Ungerer, Marius - In: South African journal of business management 51 (2020) 1, pp. 1-11
Purpose: This study was conducted to assess the replicability and efficacy of several key success factors (KSFs) as … success factors which could influence campaign outcomes. Originality/value: These findings contribute new theoretical … quantitative data. Practical implications: The findings provide reward-based crowdfunding practitioners deeper insight to key …