embeddedness) and SRE (social relational embeddedness), respectively, lead to deterrence-based trust and knowledge-based trust. The … ERE and deterrence-based trust strengthen the tendency towards hierarchical equity cooperation, while SRE and knowledge-based … trust weaken the likelihood of equity cooperation choices being made. Research limitations/implications This study has made …

-, identification-, knowledge-based trust, motivation, and performance. Findings The model accentuates the complexity of the …

study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and … indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency …