Stremersch, Stefan; Verniers, Verniers, I.W.J.; Croux, … - Erasmus Research Institute of Management (ERIM), … - 2011
) and launch price are interrelated and how regulation influences both launch window and launch price. The research context … fastest launch occurs when the launch price is moderately high and the highest launch price occurs at a launch window of 85 … protection. Surprisingly, regulation does not directly impact launch price. The descriptive information on average launch window …