Search Results - subject:"lay theory"

Philipp-Muller, Aviva; Costello, John P.; Walker … - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 721-740

Persistent link: https://www.econbiz.de/10013542018

Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014380318

Tonietto, Gabriela N.; VanEpps, Eric M.; Malkoc, Selin A.; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 475-483

Persistent link: https://www.econbiz.de/10013330865

Abdulmuhsin, Amir A.; Değirmenci, Bekir; … - In: International journal of emerging markets 17 (2022) 10, pp. 2558-2583

Persistent link: https://www.econbiz.de/10014332022

Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446

Persistent link: https://www.econbiz.de/10012590349

Shang, Xuesong; Duan, Hebing; Lu, Jingyi - In: Journal of economic psychology : research in economic … 84 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012621798

Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281

Persistent link: https://www.econbiz.de/10012295831

Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994

Persistent link: https://www.econbiz.de/10012183288

Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007

Persistent link: https://www.econbiz.de/10011770801

Kramer, Thomas; Irmak, Caglar; Block, Lauren; Ilyuk, … - In: Marketing Letters 23 (2012) 3, pp. 517-529

We document the existence of an inference strategy based on a no-pain, no-gain lay theory, showing that consumers infer …

Persistent link: https://www.econbiz.de/10010867894

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