Schreurs, Jeanine; Martens, Pim; Kok, Gerjo - In: Qualitative Market Research: An International Journal 15 (2012) 2, pp. 188-205
Purpose – The purpose of this paper is to present and discuss the Transformation Model Living with Less, for possible use in consumer behavior research and marketing research. Design/methodology/approach – The model resulted from the phenomenological field research which was conducted among...