Kennett‐Hensel, Pamela A.; Sneath, Julie Z.; Lacey, … - In: Journal of Consumer Marketing 29 (2012) 1, pp. 52-63
Purpose – This study seeks to examine how event‐induced outcomes impact consumption attitudes and buying behavior by surveying victims at distinct intervals following Hurricane Katrina, the largest natural disaster in US history. Design/methodology/approach – Using van Gennep's liminal...