Search Results - subject:"local presence"

Context in augmented reality marketing: Does the place of use matter?

von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & Marketing 40 (2023) 11, pp. 2447-2463

contexts (counterintuitively) decrease local presence (i.e., the perception that the virtual product is “here”). Study 2 … extends this model by showing that plausibility (a rational and deliberate assessment of AR content) and local presence both … impact utilitarian benefits, whereas local presence has a stronger effect on perceived physical tangibility. The findings …

Persistent link: https://www.econbiz.de/10014503957

Context in augmented reality marketing : does the place of use matter?

Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & marketing 40 (2023) 11, pp. 2447-2463

Persistent link: https://www.econbiz.de/10014432412

Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value

Fu, Jen-Ruei; Hsu, Chiung-Wen - In: Industrial Management & Data Systems 123 (2023) 7, pp. 1861-1886

upon the value theory to theorize how the product (i.e., local presence) and para-social interaction (PSI) in live …

Persistent link: https://www.econbiz.de/10014825597

Making online products more tangible and likeable : the role of local presence as product presentation mechanism

Verhagen, Tibert; Vonkeman, Charlotte; Feldberg, Frans; … - 2013

Persistent link: https://www.econbiz.de/10010245551

Expanding RP-US Linkages in Business Process Outsourcing

Rodolfo, Ceferino S. - 2006

The Business Process Outsourcing (BPO) sector has experienced unprecedented global growth. This has greatly benefited the Philippines, where BPO has five main segments: call centers, medical transcription, animation, software development, and shared services. High population level, cultural...

Persistent link: https://www.econbiz.de/10011429840

Expanding RP-US Linkages in Business Process Outsourcing

Rodolfo, Ceferino S. - East Asian Bureau of Economic Research (EABER) - 2006

The Business Process Outsourcing (BPO) sector has experienced unprecedented global growth. This has greatly benefited the Philippines, where BPO has five main segments : call centers, medical transcription, animation, software development, and shared services. High population level, cultural...

Persistent link: https://www.econbiz.de/10009363562

Expanding RP-US Linkages in Business Process Outsourcing

Rodolfo, Ceferino S. - Philippine Institute for Development Studies (PIDS), … - 2006

Persistent link: https://www.econbiz.de/10005490068