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  • Search: subject:"long tail theory"
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Long tail theory 3 Niche marketing strategy 3 Nischenstrategie 3 Online retailing 2 Online-Handel 2 Agribusiness 1 Allocation 1 Allokation 1 Assortment 1 Assortment planning 1 Beziehungsmarketing 1 Category Management 1 Category evolution 1 Category management 1 China 1 Distribution channel 1 E-Commerce 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Fashion 1 Fashion goods 1 Hilly areas 1 Internet 1 Internet finance 1 Inventory 1 Large-scale farmland operation 1 Long Tail theory 1 Mode 1 Multichannel customer behavior 1 Multichannel strategy 1 Multikanalvertrieb 1 Niche products 1 Omnichannel retailing 1 Pareto rule 1 Relationship marketing 1 Retail assortment 1 Retail trade 1
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Online availability
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Undetermined 4 Free 2
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 Conference paper 1 Konferenzbeitrag 1
Language
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English 4 Undetermined 2
Author
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?ãran-Moro?an Adrian 1 Hoskins, Jake D. 1 Hu, Zhihao 1 Liao, Gaoke 1 Liu, Dingxiang 1 Martínez-Torres, María del Rocío 1 Olmedilla, M. 1 Qiu, Changsheng 1 Ratchford, Brian Thomas 1 Soysal, Gonca 1 Toral, S.L. 1 Vasile, Brãtian 1 Yao, Dequan 1 Zentner, Alejandro 1
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Institution
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USA-China Science and Culture Media Corporation 1
Published in...
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Asian Agricultural Research 1 Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets 1 Journal of retailing 1 Journal of retailing and consumer services 1 Ovidius University Annals, Economic Sciences Series 1 Technology analysis & strategic management 1
Source
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ECONIS (ZBW) 4 RePEc 2
Showing 1 - 6 of 6
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 99 (2023) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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The spatial effect of the efficiency of regional financial resource allocation from the perspective of internet finance : evidence from Chinese provinces
Liao, Gaoke; Yao, Dequan; Hu, Zhihao - In: Emerging markets, finance & trade : a journal of the … 56 (2020) 6, pp. 1211-1223
Persistent link: https://www.econbiz.de/10012211534
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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
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Some Considerations Regarding the Role of “Academic Nepotism” in the Economic Research – the Case of Romania
?ãran-Moro?an Adrian; Vasile, Brãtian - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 1291-1294
The existence of a situation commonly found in economic research and sometimes called academic nepotism, other times methodological nepotism, characterized by the adoption by young researchers of almost unanimously accepted ideas by the academic world, rather out of convenience than conviction...
Persistent link: https://www.econbiz.de/10010632048
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Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.; Martínez-Torres, María del Rocío; … - In: Technology analysis & strategic management 28 (2016) 5, pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
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Recommendations for Large-scale Farmland Operation in Hilly Areas Based on Long Tail Theory
Qiu, Changsheng; Liu, Dingxiang - USA-China Science and Culture Media Corporation
the basis of the long tail theory. Finally, it came up with recommendations for developing large-scale farmland operation …
Persistent link: https://www.econbiz.de/10011168230
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