Xue, Haibo; Zhao, Xin; Nikolay, Pokachev; Qin, Jiayi - In: Journal of Contemporary Marketing Science 5 (2022) 1, pp. 29-48
Purpose Family dinner on Lunar New Year's Eve is the most important and most ritualized feast for families in China. It … consumption rituals of family dinner on Chinese Lunar New Year's Eve. The authors focus on four aspects, including participants … ways through consumption and ritual practices during Chinese Lunar New Year celebration. Originality/value The study of …