marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion …

luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self …-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …-administrative questionnaire, and the number of participants was 411 customers of new luxury fashion brands. Partial-least squares structural …

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …-administrative questionnaire, and the number of participants was 411 customers of new luxury fashion brands. Partial-least squares structural …

luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self …-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …