MARISCAL, Judith; FLORES-ROUX, Ernesto M. - In: Communications & Strategies 1 (2010) 79, pp. 41-62
m-banking. We develop a taxonomy of the key drivers of the business model to help assess the replicability of these … replication of m-banking models identified by the existing literature to other countries around the world do not guarantee results …. Moreover, we find that some of these conditions are not present in countries where m-banking models have been successful. …