Yildiz, Bülent; Çiğdem, Şemsettin; … - In: Journal of business economics and management 25 (2024) 1, pp. 66-84
become more pervasive, many businesses in the manufacturing sector have begun to tap into the potential of big data analytics … to gain an edge in their markets. Companies in the manufacturing sector can gain a significant competitive advantage by … product innovations' success at manufacturing firms. The validity and reliability of the measurement scales were first …