Szendrői, László; Dhir, Krishna S.; Czakó, Katalin - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 598-612
This study reviews prevailing trends in 'for-profit' business-related gamification. It examines the current literature, focusing on gamification elements, industries and variables that is of interest to researchers in different business environments. A systematic mapping approach was applied to...