Tang, Chaonan; Chen, Zhisong; Peng, Jianhui - In: Marine economics and management : MAEM 5 (2022) 2, pp. 147-172
research content of marine tourism omnichannel. Design/methodology/approach: This paper studies the optimal practice of … complementary products in marine tourism omnichannel considering joint efforts of both sides. This study develops five models by …. Moreover, TSs and TA can reach a win-win situation under the coordination mechanism and the marine tourism omnichannel can …