VINDEVOGEL, B.; POEL, D. VAN DEN; WETS, G. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2004
In text books as well as in the business literature, market basket analysis is often promoted as a means to obtain … empirical analysis reveals that market basket analysis identifies as many substitutes as complements. Therefore, market basket …/interest can be promoted effectively by only discounting just one of the two products. Implicitly, they argue that market basket …