Qian, Lixian; Soopramanien, Didier - In: Journal of Business Research 67 (2014) 6, pp. 1226-1232
manufacturers and retailers must also forecast when the market composition will change. This effectively means predicting when first … important. To forecast both sales and market composition change, marketing managers must choose a robust model. Managers want … use to forecast both sales and market composition change for the Chinese car market. …