Search Results - subject:"marketing accountability" - EconBiz

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

Persistent link: https://www.econbiz.de/10013386128

The role of CRM implementation in internal capital markets

Cheng, Zhuo June; Min, Yinghua; Tian, Feng; Xu, Sean Xin - In: The journal of business & industrial marketing 39 (2024) 2, pp. 407-422

Persistent link: https://www.econbiz.de/10014473081

The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

Association of Chartered Certified Accountants and a director of the Marketing Accountability Standards Board (MASB). Shane Wang …

Persistent link: https://www.econbiz.de/10014442245

Marketing performance assessment and accountability : process and outcomes

Morgan, Neil A.; Jayachandran, Satish; Hulland, John; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 462-481

Persistent link: https://www.econbiz.de/10013271766

Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods

Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362

Persistent link: https://www.econbiz.de/10013325614

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects

Gaski, John F. - In: Journal of macromarketing 41 (2021) 4, pp. 521-526

Persistent link: https://www.econbiz.de/10012794234

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes …

Persistent link: https://www.econbiz.de/10012662887

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012642937

The past, present, and future of marketing strategy

Sozuer, Sibel; Carpenter, Gregory S.; Kopalle, Praveen K.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 163-174

Persistent link: https://www.econbiz.de/10012301432

A service of the