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Using marketing for good : an experiential project on cause-related marketing in a principles course

Hajjat, Fatima M. - In: Journal of education for business 96 (2021) 7, pp. 461-467

Persistent link: https://www.econbiz.de/10012607792

Direct marketing and relationships marketing : theoretical approach

Goswami, Anju - In: Global journal of business management : GJBM 8 (2014) 1, pp. 73-83

Persistent link: https://www.econbiz.de/10010426669

ETHICS IN MARKETING

LACHE, Catalina - In: THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF … 22 (2013) 1, pp. 39-52

The consumption is a mass phenomenon whose evolution is closely related to the economical and social evolution. During the past decades unprecedented changes took place regarding the share of the volume of products/ services in the structure of the consumption, the means of information and their...

Persistent link: https://www.econbiz.de/10010778604

Web 2.0: an assessment of social marketing principles

Allyson Dooley, Jennifer; C. Jones, Sandra; Iverson, Don - In: Journal of Social Marketing 2 (2012) 3, pp. 207-221

Purpose – The purpose of this paper is to examine the use of social marketing principles in Web 2.0 commercial and … marketing. Findings – Results demonstrated that social marketers can employ the following social marketing principles to …

Persistent link: https://www.econbiz.de/10014907060

: Does Good Marketing Cause Bad Unemployment?

Shugan, Steven M. - In: Marketing Science 26 (2007) 1, pp. 1-17

principles prescribe increasing productivity (i.e., greater output from less input). In contrast, marketing principles prescribes …

Persistent link: https://www.econbiz.de/10008788161

Principles Involving Marketing Policies: An Empirical Assessment

Armstrong, JS; Schultz, Randall L. - EconWPA - 2005

We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four …

Persistent link: https://www.econbiz.de/10005119407