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Journal of macromarketing
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Positive liberty, negative liberty, and
marketing
regulations
: a holistic analysis
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10014584706
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Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
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