Bioplastics have gained increasing importance in academia and industry. However, a key to market success is consumer acceptance and use of such bioplastics. In this review, we analyze thirty-four papers with a focus on B2C consumer research following the PRISMA protocol. We evaluated the papers...

For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...

Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the...

Das Nationale Programm für Nachhaltigen Konsum möchte nachhaltigen Konsum von der Nische zum Mainstream befördern. Die Marktentwicklung vieler „grüner“ Produkte hinkt aber diesem übergeordneten Ziel hinter. Das Forschungsvorhaben „Marktanalyse und Interventionen zur Förderung von...

The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...