Search Results - subject:"maven"

Did you mean: subject:"haven" (2,258 results)

Factors affecting social media usage by market mavens for fashion-related information provision

Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272

Persistent link: https://www.econbiz.de/10014495521

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Abbas, Alhamzah F.; Khwaja, Muddasar Ghani; Abbasi, … - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 4, pp. 532-550

Purpose The purpose of this study is to examine the relationships between market mavenism, tourists’ cocreation experience, loyalty and the mediating role of travel incentives in the post-COVID-19 tourism environment in the context of vaxication intentions in Turkey....

Persistent link: https://www.econbiz.de/10014691290

Mavens at work : brand commitment and the moderating role of market mavens on social media engagement

Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287

Persistent link: https://www.econbiz.de/10012821542

Showrooming versus webrooming : examining motivational differences in omnichannel exploratory behaviors

Huh, Jennifer; Kim, Hye-yŏng - In: The international review of retail, distribution and … 32 (2022) 5, pp. 532-548

Persistent link: https://www.econbiz.de/10013411691

Who am I? : determinants of young consumer need for uniqueness in India

Gupta, Vineet; Gupta, Gaurav - In: International journal of Indian culture and business … 24 (2021) 3, pp. 368-385

Persistent link: https://www.econbiz.de/10012799053

The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers

Lončarić, Dina; Prodan, Marina Perišić; Dlačić, … - In: Economic research 32 (2019) 1,3, pp. 2252-2268

Persistent link: https://www.econbiz.de/10012584237

Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120

Exploring the impact of self-interests on market mavenism and e-mavenism : a Chinese story

Zhang, Jie; Lee, Wei-Na - In: Journal of internet commerce 13 (2014) 1/4, pp. 194-210

Persistent link: https://www.econbiz.de/10010474781

Consumer ethnocentrism, market mavenism and social network analysis

Cheah, Isaac; Shimul, Anwar Sadat - In: Australasian marketing journal 26 (2018) 3, pp. 281-288

Persistent link: https://www.econbiz.de/10011954285

Dragging market mavens to promote apps repatronage intention : the forgotten market segment

Sajad Rezaei - In: Journal of promotion management : JPM 24 (2018) 4, pp. 511-532

Persistent link: https://www.econbiz.de/10011979104