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Search: subject:"media planning"
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Subject
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Advertising media
354
Werbeträger
354
Werbung
104
Werbewirkung
102
Advertising effects
101
Advertising
97
Werbeplanung
85
Advertising planning
83
Deutschland
56
Germany
54
Internet marketing
47
Online-Marketing
47
Consumer behaviour
41
Konsumentenverhalten
41
Marketingmanagement
41
Communication media
40
Kommunikationsmedien
40
Marketing management
39
USA
38
United States
38
Media industries
33
Mediensektor
33
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Target group
20
Celebrity endorsement
18
Celebrity-Werbung
18
media planning
16
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
Werbewirtschaft
14
Mediaplanung
13
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Online availability
All
Undetermined
54
Free
38
Type of publication
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Article
229
Book / Working Paper
138
Journal
9
Type of publication (narrower categories)
All
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatz im Buch
82
Book section
82
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
19
Working Paper
19
Hochschulschrift
13
Case study
9
Fallstudie
9
Ratgeber
9
Thesis
8
Collection of articles of several authors
7
Sammelwerk
7
Guidebook
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Statistics
5
Handbook
4
Handbuch
4
Konferenzschrift
4
Conference paper
3
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Konferenzbeitrag
3
Annual report
2
Aufsatzsammlung
2
Bibliographie
2
Jahresbericht
2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Datensammlung
1
Flugblatt
1
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Language
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English
237
German
125
Undetermined
9
French
2
Dutch
1
Spanish
1
Swedish
1
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Author
All
Jugenheimer, Donald W.
9
Kelley, Larry D.
8
Eisend, Martin
7
Budzinski, Oliver
6
Pepels, Werner
6
Huber, Frank
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Voorveld, Hilde
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Baetzgen, Andreas
2
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
Frank, Mark W.
2
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Institution
All
Institut für Demoskopie Allensbach
3
Springer Fachmedien Wiesbaden
3
Duncker & Humblot
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus University Rotterdam, Econometric Institute
1
Esomar
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Gesamtverband Kommunikationsagenturen GWA
1
HEC Paris (École des Hautes Études Commerciales)
1
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
Kellogg School of Management <Evanston, Ill.>
1
NetLibrary, Inc
1
Seminar on Media Research
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Verband Deutscher Zeitschriftenverleger
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
SpringerLink / Bücher
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Computational Management Science
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Source
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ECONIS (ZBW)
358
RePEc
11
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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81
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
82
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
83
Mediaplaner ... : Daten und Fakten
Organisation der Media-Agenturen
-
Frankfurt, M. : OMG
-
2014-2015 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10011303220
Saved in:
84
Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Saved in:
85
Media 41 : Journal für Media & Marketing
München : MIM, Marken Inst. München
-
2011-2015, Ausgabe 6
Persistent link: https://www.econbiz.de/10009743944
Saved in:
86
La publicité : stratégie et placement média ou comment choisir la campagne intégrée la plus efficace
Dagenais, Bernard
-
2015
-
Deuxième édition revue et augmentée
Persistent link: https://www.econbiz.de/10011433892
Saved in:
87
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
88
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
89
Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.
;
Chidambaram, Laku
- In:
Group decision and negotiation
24
(
2015
)
2
,
pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
Saved in:
90
In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
Freundt, Marcel
- In:
Virales Marketing
.
2015
Persistent link: https://www.econbiz.de/10011402789
Saved in:
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