Iqbal Khan, Shahid; Rehman, Sumaira; Kashif, Uzma - In: South Asian journal of marketing 5 (2024) 1, pp. 47-60
social media skills in the relationship between social media engagement and purchase intentions. Design … further confirm that the social media skills of entrepreneurs moderate the relationship between social media engagement and … entrepreneurial social media skills as moderators in the relationship of social media engagement with purchase intentions. …