Raeisi, Soheila; Lingjie, Meng; Ramli, Nur Suhaili - In: Administrative Sciences : open access journal 9 (2019) 4/85, pp. 1-26
This study investigates the mediation effect of motivation (MO) between internal marketing (IM) and service innovation … paper aims to examine the effect of internal marketing (IM) on service innovation (SI) by the mediation effect of motivation … Corp. The results indicate that motivation (MO) has a partial mediation effect between internal marketing (IM) and service …