LeBruto, Stephen M.; Ashley, Robert A.; Quain, William - In: International Journal of Contemporary Hospitality Management 9 (1997) 4, pp. 161-167
. Available tools such as menu engineering and contribution margin, although sound in theory, are not frequently used …. Demonstrates the use of menu engineering and contribution margin concepts in terms of customers served. Concludes that the goal of … any restaurant should be to apply marketing techniques based on menu engineering and contribution margin concepts in order …