//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"message assertiveness"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
message assertiveness
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumentenverhalten
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Prosocial behavior
1
Rabatt
1
Rebate
1
Utilitarianism
1
Utilitarismus
1
Werbewirkung
1
Werbung
1
effort investment
1
environmental advertising persuasion
1
hedonic/utilitarian consumption
1
perceived issue importance
1
price discount
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baek, Tae Hyun
2
Yoon, Sukki
2
Bang, Hye Jin
1
Choi, Dongwon
1
Kim, Seeun
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Message
assertiveness
and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->