Romero, María Camila; Lara, Paola; Villalobos, Jorge - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-32
The business is an abstraction of the way in which value is created and delivered. The concrete representation is the business model, expressed by a group of artifacts built with different languages. It serves to describe, explain, analyze, design, and evaluate the business. The set of concepts,...