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Search: subject:"micro-celebrities"
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Instagram
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algorithm management
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creators
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Micro-celebrities post authenticity
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of Islamic marketing
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The journal of product & brand management
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Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop : the application of S-O-R framework
Dwi Nugraha, Yudha
;
Suliyanto
;
Permana, Rezi Muhamad Taufik
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 493-517
Persistent link: https://www.econbiz.de/10014470333
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram
micro-celebrities
' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Stars in social media: New light through old windows?
Gaenssle, Sophia
;
Budzinski, Oliver
-
2019
are applicable for the (allegedly) novel phenomenon of stars in social media (influencer,
micro-celebrities
). Moreover, we …
Persistent link: https://www.econbiz.de/10011995125
Saved in:
4
Stars in social media: new light through old windows?
Gänßle, Sophia
;
Budzinski, Oliver
-
2019
are applicable for the (allegedly) novel phenomenon of stars in social media (influencer,
micro-celebrities
). Moreover, we …
Persistent link: https://www.econbiz.de/10011994966
Saved in:
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