Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"micro-influencers"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Micro-influencers
3
Social Web
3
Social web
3
Instagram
2
Internet marketing
2
Online-Marketing
2
micro-influencers
2
Advertising effects
1
Big Data
1
Big data
1
Brand image
1
Confidence
1
Conspicuous consumption
1
Credibility
1
Data Mining
1
Data mining
1
Decision
1
Decision-making process
1
Elaboration likelihood model
1
Entscheidung
1
Glaubwürdigkeit
1
Influencer Marketing
1
Influencer affiliate marketing
1
Interdependent preferences
1
Language
1
Linguistic cues
1
Linguistics
1
Linguistik
1
Markenimage
1
Nachfrageinterdependenz
1
Natural language processing
1
Parasocial Relationship
1
Perceived credibility
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Media Influencers
1
Social media
1
Social media engagement
1
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bainotti, Lucia
1
Casais, Beatriz
1
Conde, Rita
1
Crnjak-Karanović, Bilijana
1
Elez, Jelena
1
Hardiman, Marco
1
McDowell, William C.
1
Milakovic, Ivana Kursan
1
Myers, Susan
1
Proksch, Michael
1
Sen, Sandipan
1
Syrdal, Holly A.
1
Tarabashkina, Liudmila
1
Woodroof, Parker J.
1
Zwicker, Sebastian
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Marketing theory
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How conspicuousness becomes productive on social media
Bainotti, Lucia
- In:
Marketing theory
24
(
2024
)
2
,
pp. 339-356
Persistent link: https://www.econbiz.de/10014631853
Saved in:
2
How
micro-influencers
' personality influences the personality of novice and established brands
Zwicker, Sebastian
;
Tarabashkina, Liudmila
;
Proksch, Michael
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10014631673
Saved in:
3
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
4
Micro, macro and mega-influencers on instagram : the power of persuasion via the parasocial relationship
Conde, Rita
;
Casais, Beatriz
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281138
Saved in:
5
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
