Dynamic social norms have been recognized as a promising approach to promote energy sufficiency. By highlighting trends and future shifts rather than current states, dynamic norms allow for a better focus on emerging norms that are not widely adopted. While existing studies predominantly examine...

Using a discrete choice experiment (DCE), we analyze how social comparisons and financial information influence households' preferences and trade-offs among three sustainable electricity demand behaviors: conservation actions, efficiency investments, and purchasing a green power mix. Our results...

Using a discrete choice experiment (DCE), we analyze how social comparisons and financial information influence households' preferences and trade-offs among three sustainable electricity demand behaviors: conservation actions, efficiency investments, and purchasing a green power mix. Our results...