Omigie, Newman O.; Zo, Hangjung; Rho, Jae Jeung; … - In: Industrial Management & Data Systems 117 (2017) 5, pp. 910-926
behavior to use mobile financial services. Design/methodology/approach Data were collected using an online survey questionnaire … resulting in 524 total responses from registered users of M-PESA mobile financial services in Kenya, ultimately resulting in a … customer pre-adoption choice behavior to use M-PESA mobile financial services, but not social value. Research limitations …