Hajiheydari, Nastaran; Maskan, Babak Hazaveh Hesar; … - In: International Journal of E-Business Research (IJEBR) 13 (2017) 1, pp. 66-81
attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer … loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order …