Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna - In: Cogent business & management 11 (2024) 1, pp. 1-19
questions are addressed: (1) How does the purchase intent for 'concrete-superior' options depend on the evaluation mode in … Study 2 in European consumers, N = 405), the joint evaluation mode (i.e. a 'concrete-superior' option presented side …-by-side with a competitor's 'abstract-superior' option) was contrasted with the separate mode (i.e. only the 'concrete …