The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.

Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.

Статья посвящена обоснованию определения теоретических подходов сущности и классификации рекламных услуг с учетом специфики современного рекламного рынка...