The study aims at reviewing the concept of travel typologies. For this purpose the two determination factors explaining travel behavior, motivation and destination choice, are chosen to verify the validity of travel typologies. The study is based on an extensive and representative travel survey...

In the study presented here, travellers from Switzerland are segmented on the basis of their information collection, with respect to their motivation structure derived in a study earlier this year. The study illustrates the important role of information in tourism. A successful strategy consists...