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  • Search: subject:"multi-channel"
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Year of publication
Subject
All
Multichannel strategy 364 Multikanalvertrieb 364 Einzelhandel 256 Vertriebsweg 248 Distribution channel 246 Retail trade 240 Mehrgleisiger Vertrieb 194 Beziehungsmarketing 183 Relationship marketing 183 Online-Handel 180 Consumer behaviour 176 Konsumentenverhalten 176 Online retailing 175 Electronic Commerce 129 Deutschland 100 Germany 92 E-commerce 91 Marketingmanagement 66 Supply chain 63 Lieferkette 62 Marketing management 60 Marketing 51 Online-Marketing 49 Internet marketing 48 Customer satisfaction 37 Kundenzufriedenheit 37 Theorie 37 Theory 37 Vertriebsorganisation 37 Digitalisierung 35 Omnichannel retailing 35 Service quality 35 Dienstleistungsqualität 34 Omnichannel 33 Multi-channel 32 Brand management 30 Markenführung 30 Digitization 27 Handelsmarketing 27 Retail marketing 27
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Online availability
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Undetermined 356 Free 108
Type of publication
All
Article 431 Book / Working Paper 314 Journal 1 Other 1
Type of publication (narrower categories)
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Article in journal 300 Aufsatz in Zeitschrift 300 Hochschulschrift 91 Aufsatz im Buch 81 Book section 81 Thesis 63 Graue Literatur 33 Non-commercial literature 33 Collection of articles of several authors 24 Sammelwerk 24 Aufsatzsammlung 23 Working Paper 23 Arbeitspapier 15 Case study 15 Fallstudie 15 Dissertation u.a. Prüfungsschriften 12 research-article 12 Conference paper 11 Konferenzbeitrag 11 Lehrbuch 7 Collection of articles written by one author 6 Sammlung 6 Article 4 Conference Paper 4 Guidebook 4 Ratgeber 4 Textbook 4 Handbook 2 Handbuch 2 conceptual-paper 2 Conference proceedings 1 Elektronischer Datenträger 1 Festschrift 1 Konferenzschrift 1 Research Report 1 Umfrage 1 review 1 review-article 1 viewpoint 1
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Language
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English 466 German 248 Undetermined 38 French 2 Polish 1
Author
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Heinemann, Gerrit 19 Wirtz, Bernd W. 11 Hübner, Alexander 7 Rudolph, Thomas 7 Schröder, Hendrik 7 Schögel, Marcus 7 Buse, Stephan 6 Gao, Fei 6 Herstatt, Cornelius 6 Holzapfel, Andreas 6 Steinmann, Sascha 6 Tiwari, Rajnish 6 Zielke, Stephan 6 Kumar, Anuj 5 Schramm-Klein, Hanna 5 Turban, Manfred 5 Wollenburg, Johannes 5 Acquila-Natale, Emiliano 4 Ahlert, Dieter 4 Brock, Harald 4 Brunner, Felix 4 Carlson, Jamie 4 Cuthbertson, Richard 4 Dirsehan, Taşkın 4 Friege, Christian 4 Havas, Attila 4 Jerath, Kinshuk 4 Kannan, P. K. 4 Kim, Seongcheol 4 Molnár, György 4 Netessine, Serguei 4 Pinterits, Andreas 4 Piotrowicz, Wojciech 4 Quach, Sara 4 Rittinger, Sebastian 4 Schulten, Matthias Bernhard 4 Su, Xuanming 4 Swoboda, Bernhard 4 Trenz, Manuel 4 Tripp, Christoph 4
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Institution
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Springer Fachmedien Wiesbaden 21 Books on Demand GmbH <Norderstedt> 5 Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 3 Duesseldorf University of Applied Sciences 2 HAL 2 Springer-Verlag GmbH 2 Universität Mannheim 2 Université Paris-Dauphine (Paris IX) 2 epubli GmbH 2 Bundesverband des Deutschen Lederwaren-Einzelhandels 1 Bundesverband des Deutschen Schuheinzelhandels 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Christian-Albrechts-Universität zu Kiel 1 Dgroup 1 Eric Cuvillier <Firma> 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 Experian Marketing Services 1 Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit 1 Institut des Deutschen Textileinzelhandels <Köln> 1 Josef Eul Verlag GmbH 1 Katholische Universität Eichstätt-Ingolstadt 1 Leuphana Universität Lüneburg 1 Peter Lang GmbH 1 PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft 1 PricewaterhouseCoopers GmbH 1 RWTH Aachen 1 Shaker Verlag 1 Steinbeis, School of International Business and Entrepreneurship 1 Steinbeis-Hochschule Berlin 1 Steinbeis-Stiftung für Wirtschaftsförderung 1 Symposion Publishing Verlag <Düsseldorf> 1 Technische Universität Braunschweig 1 Universität Augsburg 1 Universität St. Gallen / Institut für Marketing 1 VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics 1 Verlag Dr. Kovač 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
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Published in...
All
Journal of retailing and consumer services 35 SpringerLink / Bücher 29 Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft 18 European journal of operational research : EJOR 13 International journal of production economics 13 Journal of retailing 12 The international review of retail, distribution and consumer research 11 International journal of retail and distribution management 10 Journal of business research : JBR 10 Research 10 Springer eBook Collection 9 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 7 Lehrbuch 7 Management science : journal of the Institute for Operations Research and the Management Sciences 7 Gabler Edition Wissenschaft 5 International journal of production research 5 Journal of advertising research 5 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 5 Reihe: Kundenorientierte Unternehmensführung 5 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 5 Beiträge zur empirischen Marketing- und Vertriebsforschung 4 International journal of retail & distribution management 4 Journal of Research in Interactive Marketing 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Management Science 4 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 4 Transportation research / E : an international journal 4 essentials 4 Administrative Sciences : open access journal 3 Asia Pacific journal of marketing and logistics 3 Berichte aus der Betriebswirtschaft 3 Developing successful global strategies for marketing luxury brands 3 Düsseldorf Working Papers in Applied Management and Economics 3 Hamburger Schriften zur Marketingforschung 3 International journal of electronic commerce : IJEC 3 International journal of electronic marketing and retailing : IJEMR 3 International journal of physical distribution & logistics management : IJPD & LM 3 Journal of Consumer Marketing 3 Journal of operations management 3 Journal of strategic marketing 3
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Source
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ECONIS (ZBW) 625 USB Cologne (EcoSocSci) 45 RePEc 40 Other ZBW resources 18 EconStor 17 BASE 2
Showing 1 - 10 of 747
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru; Fatima, Johra Kayeser - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda; Becker, Jan U.; Barrot, Christian - In: Journal of retailing 100 (2024) 2, pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
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Optimizing retail pharmacy success : the role of multichannel marketing strategies
Wick, Alexander; Koczian, Bernhard; Králiková, Kristína - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-17
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of...
Persistent link: https://www.econbiz.de/10015072717
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Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah; Ag Kaifah Riyard Kiflee; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10014577532
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Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel; Tortosa-Edo, Vicent - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
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Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595
Persistent link: https://www.econbiz.de/10015078761
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Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus; Klein, Jan F.; Paul, Michael - In: Journal of service research 26 (2023) 2, pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
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Developing trends in showrooming, webrooming, and omnichannel shopping behaviors : performance analysis, conceptual mapping, and future directions
Halibas, Alrence Santiago; Anh Thi Van Nguyen; Akbari, … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1237-1264
Persistent link: https://www.econbiz.de/10014368262
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