Xiaozhi, Huang; Xiang, Siyuan; Xi, Xue; Xin, Cao - 2021
Consumers with multicultural experiences are increasingly involved in the process of value creation, yet there is a … multiculturalism and loose-tight culture, this paper illustrates the mechanism of multicultural experience on consumer creativity and … model. The results revealed that multicultural experiences enhance consumer creativity, cognitive complexity mediates the …