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Search: subject:"mythological analysis"
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The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising
Kelsey, Darren
;
Yannopoulou, Natalia
;
Whittle, Andrea
; …
- In:
Marketing theory
23
(
2023
)
1
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014230883
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2
The Leadership Archetype: A Jungian Analysis of Similarities between Modern Leadership Theory and the Abraham Myth in the Judaic–Christian Tradition
Abramson, Neil
- In:
Journal of Business Ethics
72
(
2007
)
2
,
pp. 115-129
human beings as a species about the appropriate relationships between leaders and followers.
Mythological
analysis
compared …
Persistent link: https://www.econbiz.de/10005719670
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