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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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2
Culture differences, difficulties, and challenges of the
neurophysiological
methods
in marketing research
Isabella, Giuliana
;
Mazzon, José Afonso
;
Dimoka, Angelika
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
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