Frackiewicz, Ewa - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 276-290
, consequently, the role of new technologies in value creation, are different and depend on the degree of offer digitalisation. … relation market and argues that the degree of offer digitalisation is a significant factor, which creates value through new … technologies. As the problem in question has not been extensively researched yet, case research was conducted in three stages. The …