Rezai, Golnaz; Mohamed, Zainalabidin; Nasir Shamsudin, Mad - In: Journal of Islamic Marketing 3 (2012) 1, pp. 35-46
Purpose – The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of …‐sectional data were collected through a survey of 800 non‐Muslims in the Klang Valley, via structured questionnaires, to gather … advertised Halal food significantly influence non‐Muslims' understanding of Halal principles. The findings also suggest that non‐Muslims …